Tarmac has been voted as one of the UK’s Business Superbrands over a number of years.

Superbrands is an organisation that carries out independent research to identify the UK's strongest brands, producing annual league tables.  ( http://www.superbrands.uk.com/  -link opens in new window)

When reviewing a brand the experts are asked to consider four points:

• Reputation - if the brand has developed the finest reputation in its field? If it offers customers significant advantages over its competitors which customers want and recognise?
• Quality – does the brand represent quality products and services?
• Reliability – can the brand be trusted to deliver consistently against its promises and maintain product and service standards at all customer touch points?
• Distinction – is the brand not only well known in its sector but suitably differentiated from its competitors? Does it have a personality and values that make it unique within its market place?